Project details
TreaZure - Credit card redemption
A unified mobile platform for credit card users to effortlessly track, manage, and redeem reward points across brands.
Insights:
Average Indian user earns 500–1500 points/month.
60% of points go unredeemed.
72% find redemption processes confusing.
Users demand transparency, personalization, and simplicity
Reimagining Reward Redemption as Progression, Not Transaction
Most users treat reward points as “nice-to-have” — often forgetting about them until they expire. Through gamification, our app transforms a passive process into an active, goal-driven journey.
Instead of just redeeming, users now:
Level up by using their rewards regularly
Unlock badges for exploring new categories
Earn streak bonuses for daily interactions
Complete missions (e.g., “Redeem from 3 brands in 7 days”)
Open surprise chests to discover bonus offers
Reimagining Reward Redemption as Progression, Not Transaction
Most users treat reward points as “nice-to-have” — often forgetting about them until they expire. Through gamification, our app transforms a passive process into an active, goal-driven journey.
Instead of just redeeming, users now:
Level up by using their rewards regularly
Unlock badges for exploring new categories
Earn streak bonuses for daily interactions
Complete missions (e.g., “Redeem from 3 brands in 7 days”)
Open surprise chests to discover bonus offers
Reimagining Reward Redemption as Progression, Not Transaction
Most users treat reward points as “nice-to-have” — often forgetting about them until they expire. Through gamification, our app transforms a passive process into an active, goal-driven journey.
Instead of just redeeming, users now:
Level up by using their rewards regularly
Unlock badges for exploring new categories
Earn streak bonuses for daily interactions
Complete missions (e.g., “Redeem from 3 brands in 7 days”)
Open surprise chests to discover bonus offers
Retention Through Motivation
Inspired by successful platforms like:
Duolingo – Daily streaks, XP, levels, and leaderboards
Nike Training Club – Badge unlocks for consistency
CRED – Uses coins, animations, and weekly surprises
Zomato Pro – Progress tracking for order-based benefits
The Psychology Behind It
Gamification uses principles of:
Progression: Users feel rewarded for consistency
Autonomy: Choose which missions to complete
Feedback Loops: XP bars, success animations, level-ups
Surprise & Delight: Bonus vouchers, streak gifts
Result: A Game-Like Ecosystem
Just like games reward players for completing levels and exploring mechanics, our app makes users feel accomplished for making smart financial moves.
Retention Through Motivation
Inspired by successful platforms like:
Duolingo – Daily streaks, XP, levels, and leaderboards
Nike Training Club – Badge unlocks for consistency
CRED – Uses coins, animations, and weekly surprises
Zomato Pro – Progress tracking for order-based benefits
The Psychology Behind It
Gamification uses principles of:
Progression: Users feel rewarded for consistency
Autonomy: Choose which missions to complete
Feedback Loops: XP bars, success animations, level-ups
Surprise & Delight: Bonus vouchers, streak gifts
Result: A Game-Like Ecosystem
Just like games reward players for completing levels and exploring mechanics, our app makes users feel accomplished for making smart financial moves.
Retention Through Motivation
Inspired by successful platforms like:
Duolingo – Daily streaks, XP, levels, and leaderboards
Nike Training Club – Badge unlocks for consistency
CRED – Uses coins, animations, and weekly surprises
Zomato Pro – Progress tracking for order-based benefits
The Psychology Behind It
Gamification uses principles of:
Progression: Users feel rewarded for consistency
Autonomy: Choose which missions to complete
Feedback Loops: XP bars, success animations, level-ups
Surprise & Delight: Bonus vouchers, streak gifts
Result: A Game-Like Ecosystem
Just like games reward players for completing levels and exploring mechanics, our app makes users feel accomplished for making smart financial moves.
Reimagining Reward Redemption as Progression, Not Transaction
Most users treat reward points as “nice-to-have” — often forgetting about them until they expire. Through gamification, the app transforms a passive process into an active, goal-driven journey.
Reimagining Reward Redemption as Progression, Not Transaction
Most users treat reward points as “nice-to-have” — often forgetting about them until they expire. Through gamification, the app transforms a passive process into an active, goal-driven journey.
Reimagining Reward Redemption as Progression, Not Transaction
Most users treat reward points as “nice-to-have” — often forgetting about them until they expire. Through gamification, the app transforms a passive process into an active, goal-driven journey.
Instead of just redeeming, users now:
Level up by using their rewards regularly
Unlock badges for exploring new categories
Earn streak bonuses for daily interactions
Complete missions (e.g., “Redeem from 3 brands in 7 days”)
Open surprise chests to discover bonus offers
Instead of just redeeming, users now:
Level up by using their rewards regularly
Unlock badges for exploring new categories
Earn streak bonuses for daily interactions
Complete missions (e.g., “Redeem from 3 brands in 7 days”)
Open surprise chests to discover bonus offers
Instead of just redeeming, users now:
Level up by using their rewards regularly
Unlock badges for exploring new categories
Earn streak bonuses for daily interactions
Complete missions (e.g., “Redeem from 3 brands in 7 days”)
Open surprise chests to discover bonus offers
Retention Through Motivation
Inspired by successful platforms like:
Duolingo, Rummy Culture– Daily streaks, XP, levels, and leaderboards
Playship – Badge unlocks for consistency
CRED – Uses coins, animations, and weekly surprises
Rummy Culture– Progress tracking for order-based benefits
Retention Through Motivation
Inspired by successful platforms like:
Duolingo, Rummy Culture– Daily streaks, XP, levels, and leaderboards
Playship – Badge unlocks for consistency
CRED – Uses coins, animations, and weekly surprises
Rummy Culture– Progress tracking for order-based benefits
Retention Through Motivation
Inspired by successful platforms like:
Duolingo, Rummy Culture– Daily streaks, XP, levels, and leaderboards
Playship – Badge unlocks for consistency
CRED – Uses coins, animations, and weekly surprises
Rummy Culture– Progress tracking for order-based benefits
The Psychology Behind It
The app uses principles of:
Progression: Users feel rewarded for consistency
Autonomy: Choose which missions to complete
Feedback Loops: XP bars, success animations, level-ups
Surprise & Delight: Bonus vouchers, streak gifts
The Psychology Behind It
The app uses principles of:
Progression: Users feel rewarded for consistency
Autonomy: Choose which missions to complete
Feedback Loops: XP bars, success animations, level-ups
Surprise & Delight: Bonus vouchers, streak gifts
The Psychology Behind It
The app uses principles of:
Progression: Users feel rewarded for consistency
Autonomy: Choose which missions to complete
Feedback Loops: XP bars, success animations, level-ups
Surprise & Delight: Bonus vouchers, streak gifts